Certified SEM Professional Course

Get trained in in-depth Search engine marketing

Bigger companies need a dedicated SEM (search engine marketing) specialist and sometimes there is requirement for a team for search engine marketers. Search engine marketing is a broad term to define marketing via the search engines, google adwords. This course will give in-depth knowledge on Search Engine Marketing.

This program is crafted meticulously covering various modules to offer you real time exposure in SEM strategies to stay ahead in the digital era.

Get Certified SEM Professional in 80Hrs

This programme provides an opportunity to learn from Google Certified Expert Trainers, who have decades of experience in marketing. The course has been designed after a lot of research and helps you become a Digital Marketing expert.

Learn 80Hrs SEM certificate courses in Ernakulam by AREVA. Certification in digital marketing course with job placement assistance and hands-on experience. We have digital marketing Institute located in Ernakulam, Thiruvananthapuram and Kozhikode, with in Kerala.

1. Introduction to PPC Marketing

Overview of PPC Marketing Training
What PPC Marketing is All About
Why You Should be Using PPC Marketing for Your Business
Different Ad Networks & Automation Tools

2. SEM Keyword Research(Learn how To Apply keywords to your PPC Campaign)

Create effective ads
Learn keyword based bidding strategies
Balance keywords and quality score
Common mistakes to avoid
Focus on negative keywords
Add dimensions of location, timing and word structures
Track and improve your campaigns

3. Setting up a PPC campaign(Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

Creating a PPC Campaign in Google AdWords
Creating a PPC Campaign in Bing
Creating a PPC Campaign on 7Search
Creating a PPC Campaign in Facebook
Creating a PPC Campaign in Twitter
Creating a PPC Campaign in LinkedIn
Tracking Your PPC Ad Campaigns
Testing, Optimizing & Scaling Your PPC Ad Campaigns

4. Introduction to Google AdWords

(Overview of google Adwords) – Part I

The Importance Of using Google Adwords
Understanding the Auction
The Importance of Ad Relevance
Relevant Landing Pages
Adwords Account Structure
Keyword Strategy & Tools
Google Keyword Planner
Google Analytics & Adwords

Introduction to Google AdWords – Part II
(Setting Up A Profitable Ad Campaign with Google Adwords)

Introduction to online advertising and adwords
Adwords account and campaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
PPC Basic
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring and Conversion Tracking
Reports

5. Resources for Google AdWords

Landing Page Design: How a Best Performing Landing Page Should Look Like
Google Adwords Display Network: How to Create a Winning Ad Campaign
How to Select Your Audience
How to Set Budgeting and Bidding in Google Adwords
Tricks that Internet Marketers use on AdWords
Tips to Successful Google AdWords Campaigns
Pitfalls to Avoid
Tracking Conversions Inside Adwords

d Course Details

I Duration : 80 Hours
 Phone For Consultation : +91-9539096664

Batches and timing.

Regular Batches: Monday to Friday

} Morning : 9 AM to 1 PM
} Afternoon : 1:30 AM to 5:30 PM
} Evening : 5:30 PM to 7:30 PM

Holiday Batches: Saturday and Sunday

} Full day : 9:30 PM to 5:30 PM

WhatsApp Enquiry

Phone Enquiry

Who Should Enroll For This Course?

Most suited for working professionals.
This course is specially designed for the working professionals who looking to get ahead in your digital marketing career.

Available Courses in Digital Marketing

IPCS Offerd Certifications

google adwords training certification ipcs global

Google Ads

Facebook Ads

Hubspot

Youtube

Microsoft

Bing

WordPress