Professional Diploma in Digital Marketing

Smoothly Master the Journey from a Layman to an Expert

The Professional Diploma in Digital Marketing is a fresher to intermediate level course covering all of the core aspects of digital marketing. Now Digital marketing experts have huge demand and companies hunt for skilled people to expand the business to digital platform. This advanced digital marketing training program is organized completely on live sessions and implementation in real time projects. The key feature of this diploma course is that not required higher qualification for enrolment, only need to have passion and interest to explore the trending digital world. Complete packed three month digital marketing program offered by the proved Areva Digital can buildup highly talented digital marketing candidates. Advantage of customized class timing and curriculum will help to tune learning in easy way. The additional technical certifications in digital marketing will make one to stand out from others in digital marketing career.

Become a Certified Digital Marketing Expert with 3 Month Paid Internship

his programme provides an opportunity to learn from Google Certified Expert Trainers, who have decades of experience in marketing. The course has been designed after a lot of research and helps you become a Digital Marketing expert.

Learn 180Hrs digital marketing courses in Ernakulam by AREVA. Certification in digital marketing course with job placement assistance and hands-on experience. We have digital marketing Institute located in Ernakulam, Thiruvananthapuram and Kozhikode, with in Kerala.

Learn 180Hrs Advanced Course in Online Entrepreneurship in Ernakulam by AREVA. Certification in digital marketing course with job placement assistance and hands-on experience. We have digital marketing Institute located in Ernakulam, Thiruvananthapuram and Kozhikode, with in Kerala.

1. Overview of SEO Basics

Evolution Of SEO
Terms & Definitions Of SEO
SEO Business Concepts
Business Impact Of SEO
Periodic Table Of SEO Success Factors

2. How Search Engines Work

Search Engine Landscape(Website terminology)
Search Engine Index
Analyzing Search Engines
Google’s History Of Major Algorithm Updates

3. Keyword Research & Competitive Analysis

The Need For A Keyword Research Plan
How to Research Your Keywords
Tools To help You Analyze Keywords
Understanding Keyword Attributes & Distribution
Ongoing Keyword Evaluation

4. On Page Optimization – Content SEO

Understanding content Optimization
Optimizing Structure
Optimizing textual Page Elements
Analyzing Content Quality

5. On Page Optimization – Technical SEO

Domain Signals for SEO
Manage Website URLs
Identify and Remove Duplicate Content
Additional Optimization & Management
Webmaster tools
Moving To A New Domain Or Redesign

5. On Page Optimization – Technical SEO

Domain Signals for SEO
Manage Website URLs
Identify and Remove Duplicate Content
Additional Optimization & Management
Webmaster tools
Moving To A New Domain Or Redesign

6. OFF Page SEO

The Importance Of Links
Evaluating Backlinks
Methods Of Backlinks
Advanced Concepts and Best Practises To linking
Dealing With Problem Links

7. Long Term Content Planning

Overview of long-term content strategies
Planning a successful content strategy and avoid common mistakes
Defining your audience topic angle and style
Understanding different types of content
Working with an editorial calendar
Promoting your content with social media
Measuring content performance

8. Measuring SEO Effectiveness

Measuring SEO Performance
Measuring The Impact Of Social Media
Analyzing links
Analyzing Keywords
SEO Site Audit

9. SEO In E-Commerce

Understanding SEO and E-Commerce
Working with Semantic HTML for E-Commerce
The Technical Components Of E-Commerce
Exploring E-Commerce Information Architecture
Producing E-Commerce Content
Leveraging Link Building and social Media for E-commerce

10. Google Business Listing

Understanding Google My Business
Setting Up and Optimizing Google+ Business Listing
Managing your Citations
Getting more Reviews For your Business
Optimizing Your Website For Local Search

11. Mobile SEO

Understanding Mobile SEO
Configuring Your Website For Mobile
Optimizing Your Website For Feature Phones and Smartphones
Developing mobile friendly content

12. Google Analytics

Understanding the basics
Why Google analytics
How Google Analytics works
How to setup analytics account
Understanding full reports
Dashboard and shortcuts
Basic campaign and conversion tracking

13. Google Tag Manager

Starting out with Google Tag Manager
Setting up Google Tag Manager
Collecting data using the Data Layer, variables, and events
Using additional tags for marketing and remarketing

14. SMM Social Media MarketingIntroduction

- What is social media?
- History of social media marketing
- Importance of social media
- SMO strategy for business
- Social media key concept
- Business profile creation
- Brand Awareness
- Social media engagement
- Viral marketing
Facebook Optimization and Marketing
- Introduction to Facebook
- Setting up and optimization of facebook profile
- Introduction to facebook groups and its importance
- Facebook events
- Creating A Facebook Page For Your Business
- Effective Facebook Marketing Strategy
- Overview of facebook adverts and how it Works
- Facebook Ads manager
- Setting up Ads and campaigns
- Introduction to audiences in Facebook ads and the various types.
- The importance of remarketing in Facebook
Instagram Marketing
- What Is Instagram All About
- Why Businesses Should Use Instagram
- Setting Your Profile Up For Success
- How to Build Followers and Gain Attention
- How to make money with instagram
- Position Your Business on Instagram
- Hashtags #The Key To Success
- Latest Instagram updates
Pinterest Marketing
- Pinterest Business Marketing
- Staying consistent with Pinterest
- Creating Your Pinterest Business Account
- Pinterest Power Tools
- Basics of Pinning – What You Should Know
- Creating Pinterest Badges & Widgets
Twitter Marketing
- Getting Started: Creating an Effective Twitter Profile
- Twitter Fundamentals – Setup and Basic Functions
- Importance of tweet quality to ensure engagement
- Twitter Daily Operations and marketing strategy
LinkedIn Marketing
- Boost Your LinkedIn Profile
- How to Post on LinkedIn to Become an Expert
- How to Add New Sales Prospects on LinkedIn and Contact Them
- How to Add More LinkedIn Connections Using Advanced Search
- How to Add Tags to Your Contacts for Easy Searching
- How to Easily Get More Endorsements and Recommendations
- How to Get Amazing Recommendations on Your Profile
- How to Get Your LinkedIn Profile to Rank in Search Engines
- How to Make Sure Your LinkedIn Profile Ranks in Search Engines
- How to Use LinkedIn’s Blogging Platform for More Visibility
- LinkedIn Ads
Google+ Marketing
- Setup Google Plus Profile
- Google Plus for Business Setup
- Using Google Plus
- Google Plus Photos, Circles, Communities, Events
- How to Market Your Business Using Google Plus
Social Media ROI
- Social Media Marketing ROI Intro
- Key elements of social media ROI calculation
- Reasons to calculate social media ROI
- How to calculate Social Media Marketing Return
- Challenges with calculating return
- Identify your SM goals and actions
- Social Media Marketing ROI calculation
- Benefits of social media beyond dollars
- Enhancing your social media ROI
- Calculate the value of action

15. SEM Search Engine MarketingIntroduction to PPC Marketing

Introduction to PPC Marketing

Overview of PPC Marketing Training
What PPC Marketing is All About
Why You Should be Using PPC Marketing for Your Business
Different Ad Networks & Automation Tools

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

Create effective ads
Learn keyword based bidding strategies
Balance keywords and quality score
Common mistakes to avoid
Focus on negative keywords
Add dimensions of location, timing and word structures
Track and improve your campaigns

Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

Creating a PPC Campaign in Google AdWords
Creating a PPC Campaign in Bing
Creating a PPC Campaign on 7Search
Creating a PPC Campaign in Facebook
Creating a PPC Campaign in Twitter
Creating a PPC Campaign in LinkedIn
Tracking Your PPC Ad Campaigns
Testing, Optimizing & Scaling Your PPC Ad Campaigns

Introduction to Google AdWords – Part I (Overview of google Adwords)

The Importance Of using Google Adwords
Understanding the Auction
The Importance of Ad Relevance
Relevant Landing Pages
Adwords Account Structure
Keyword Strategy & Tools
Google Keyword Planner
Google Analytics & Adwords

Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)

Introduction to online advertising and adwords
Adwords account and campaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
PPC Basic
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring and Conversion Tracking
Reports

16. Web Development Using WordPress

Introduction to Domain
How to Register a Domain Name
WordPress Overview
Creating an Online Resume/Portfolio
Creating a Blog
Adding a favicon site icon
Web Domain & Hosting
Installing WordPress
Customizing your Website
Creating Content
Website SEO – How to rank better on Google
How to Backup your Website
Google Analytics for your Website

17. Affiliate Marketing

Fundamentals of affiliate marketing
Introduction to becoming an affiliate publisher
Introduction to becoming an affiliate advertiser
Analytics: How to track your networks

18. Youtube Marketing (V-Blogging)

Starting a channel New Channel Setup
Channel Strategy
Audience Engagement Playlists
Content Creation Checklist
Advantages of Monetization add thumbnail schedule videos
Fundamentals of a successful YouTube channel
Branding your Youtube Experience
Planning and Strategy the foundation for strong growth
Competitor analysis and Keyword Research
Free Tool for quick video analysis and Get Keywords
Video Planning, creation and Strategy

19. Inbound Marketing

Essentials of an Effective Inbound Strategy
Optimizing Your Website for Search Engines
The Fundamentals of Blogging
Amplifying Your Content with Social Media
Enticing Clicks with Calls-to-Action
How do you create successful CTAs?
The Anatomy of a Landing Page
Create successful landing pages
Guiding the Next Step with Thank You Pages
Create successful thank you pages?
Sending the Right Email to the Right Person
How do you send the right email to the right person?
The Power of Smarketing
Smarketing critical to inbound success
Smarketing result in alignment
Integrate Smarketing into your organization?
Taking Your Sales Process Inbound
Ways to delight your customers
The seven customer delight guidelines

d Course Details

I Duration : 150 Hours
 Phone For Consultation : +91-9539096664

Batches and timing.

Regular Batches: Monday to Friday

} Morning : 9 AM to 1 PM
} Afternoon : 1:30 AM to 5:30 PM
} Evening : 5:30 PM to 7:30 PM

Holiday Batches: Saturday and Sunday

} Full day : 9:30 PM to 5:30 PM

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Who Should Enroll For This Course?

Most suited for freshers and job seekers
This course is specially designed for the fresh individuals that are looking to harness the power of internet to get their first job in digital marketing.

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