Advanced Course in Online Entrepreneurship | IPCS Global Digital Marketing Training Institute in India

Best Digital Marketing Training in India – IPCS Global

Embark on a transformative journey with IPCS Global’s Advanced Certificate Course in Online Entrepreneurship, a comprehensive 240-hour program spread over 80 days. Available at all IPCS Global branches, this course caters to individuals ranging from beginners to intermediate levels.

Our meticulously designed curriculum includes essential modules, providing participants with real-time exposure to cutting-edge digital marketing strategies. Gain the skills and knowledge necessary to thrive in the digital era and emerge as a successful online entrepreneur.

Become A Digital Marketing Entrepreneur In 240Hrs

Discover new horizons with IPCS Global’s Advanced Certificate Course in Online Entrepreneurship, an intensive 240-hour program spanning 80 days. Offered at every IPCS Global branch, this course accommodates participants at all skill levels.

Our carefully crafted curriculum delves into vital modules, offering firsthand experience with the latest digital marketing techniques. Equip yourself with the tools and insights needed to excel in today’s digital landscape and emerge as a dynamic online entrepreneur.

1. SEO Basics
  • Introduction to SERP
  • SEO Evolution
  • How Search Engines Work
2. SEO Keywords Fundamental
  • Mine the rich resources of keywords


  • Importance of Keywords


  • Managing keywords data for Maximum insights


  • Adding three dimensional keyword data


  • Measure your results

3. On Page Optimization
  • SEO Optimised Content
  • URL Optimisation
  • How to Write Title Tags
  • Heading Tags & Copy Optimisation
  • Image Optimisation
  • Interlinking Pages, Outgoing Links & Social Share Button

Technical SEO

  • Interpreting the code behind web pages
  • Understanding how search engine index content
  • Working with Canonical urls and redirect
  • Understanding HTTP Codes
  • Implementation of Schema
  • Introduction to meta tags and sitemaps
  • Google search console (Comprehension of Google webmaster Tool)
  • Google algorithm and updations
  • Understanding the importance of Google Tag manager

Long-term content planning

  • Overview of long-term content strategies
  • Planning a successful content strategy
  • Defining your audience topic angle and style
  • Understanding different types of content
  • Promoting your content with social media
  • Measuring content performance

 SEO for E-Commerce

  • Understanding SEO and e-commerce
  • Working with semantic HTML for E commerce
  • The technical component of e-commerce
  • Exploring e commerce information architecture
  • Producing E-Commerce content
  • Leveraging link building and social media for eCommerce


Local search

  • Understanding local search
  • Understanding Google my business
  • Setting up and optimising Google+
  • Managing your citations
  • Getting more review for your business
  • Optimising your website for local search


Mobile SEO

  • Understanding mobile SEO
  • Configuring your site for mobile
  • Optimising your site for feature phones and Smartphones
  • Developing mobile friendly content


Video SEO

  • Video Ranking Tools
  • On Page & Off page SEO
  • Optimisation of your channel
  • Custom Thumbnails
  • How To Create Multiple Accounts


4. Google Analytics

Unit 1: Introducing Google Analytics

  • Lesson 1: Why digital analytics?
  • Lesson 2: How Google Analytics works
  • Lesson 3: Google Analytics setup
  • Lesson 4: How to set up views with filters

Unit 2: The Google Analytics layout

  • Lesson 1: Navigating Google Analytics
  • Lesson 2: Understanding overview reports
  • Lesson 3: Understanding full reports
  • Lesson 4: How to share reports
  • Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic ReportingUnit

  • Lesson 1: Audience reports
  • Lesson 2: Acquisition reports
  • Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

  • Lesson 1: Measuring Custom Campaigns
    Lesson 2: Tracking campaigns with the URL Builder
    Lesson 3: Using Goals to measure business objectives
    Lesson 4: Measuring AdWords campaigns
    Lesson 5: Course review and next step
5. Off Page SEO : Link Building

Link Basics

  • Exploring the anatomy of a link
  • Not just pagerank: Understanding what links do for your site
  • Explaining Google Page Rank and why google stopped it
  • Exploring keywords and google bombs
  • The perfect link
  • Dealing with problem links
  • Analyzing links

Building links

  • Exploring the two types of links
  • Working with local pages and directory links
  • Reciprocal Linking: Is it worth the trouble?
  • Creating press releases
  • Understanding linking jargon
  • Understanding the importance of links
  • Building internal links
  • Building external links
  • Finding link building opportunity
  • Executing a link Building strategy

Earn Quality Backlinks

  • How to Steal Your Competitor’s Backlinks, Rankings & Traffic
  • How to Get Key Influencers in Your Niche to Give You Links
  • Guarantee Links by Modelling Successful Content
  • Build Links with Infographics: Create a Visual Resource
  • Earn links through Guest Posting: Solid Your Position As a Thought Leader
  • Do Follow vs. No Follow Links
  • Black Hat SEO: Protect Yourself from Harmful Links
6. SEO for E-Commerce
  • Understanding SEO and e-commerce
  • Working with semantic HTML for E commerce
  • The technical component of e-commerce
  • Exploring e commerce information architecture
  • Producing E-Commerce content
  • Leveraging link building and social media for E-Commerce
7. SMM Social Media Marketing

Unit 1: Introduction

  • What is social media?
  • History of social media marketing
  • Importance of social media
  • SMO strategy for business
  • Social media key concept
  • Business profile creation
  • Brand Awareness
  • Social media engagement
  • Viral marketing

Unit 2: Facebook Optimization and Marketing

  • Introduction to Facebook
  • Setting up and optimization of facebook profile
  • Introduction to facebook groups and its importance
  • Facebook events
  • Creating A Facebook Page For Your Business
  • Effective Facebook Marketing Strategy
  • Overview of facebook adverts and how it Works
  • Facebook Ads manager
  • Setting up Ads and campaigns
  • Introduction to audiences in Facebook ads and the various types.
  • The importance of remarketing in Facebook

Unit 3: Instagram Marketing

  • What Is Instagram All About
  • Why Businesses Should Use Instagram
  • Setting Your Profile Up For Success
  • How to Build Followers and Gain Attention
  • How to make money with Instagram
  • Position Your Business on Instagram
  • Hashtags #The Key To Success
  • Latest Instagram updates

Unit 4: Pinterest Marketing

  • Pinterest Business Marketing
  • Staying consistent with Pinterest
  • Creating Your Pinterest Business Account
  • Pinterest Power Tools
  • Basics of Pinning – What You Should Know
  • Creating Pinterest Badges & Widgets

Unit 5: Twitter Marketing

  • Getting Started: Creating an Effective Twitter Profile
  • Twitter Fundamentals – Setup and Basic Functions
  • Importance of tweet quality to ensure engagement
  • Twitter Daily Operations and marketing strategy

Unit 6: LinkedIn Marketing

  • Boost Your LinkedIn Profile
  • How to Post on LinkedIn to Become an Expert
  • How to Add New Sales Prospects on LinkedIn and Contact Them
  • How to Add More LinkedIn Connections Using Advanced Search
  • How to Add Tags to Your Contacts for Easy Searching
  • How to Easily Get More Endorsements and Recommendations
  • How to Get Amazing Recommendations on Your Profile
  • How to Get Your LinkedIn Profile to Rank in Search Engines
  • How to Make Sure Your LinkedIn Profile Ranks in Search Engines
  • How to Use LinkedIn’s Blogging Platform for More Visibility
  • LinkedIn Ads

Unit 7: Google+ Marketing

  • Setup Google Plus Profile
  • Google Plus for Business Setup
  • Using Google Plus
  • Google Plus Photos, Circles, Communities, Events
  • How to Market Your Business Using Google Plus

Unit 8: Social Media ROI

  • Social Media Marketing ROI Intro
  • Key elements of social media ROI calculation
  • Reasons to calculate social media ROI
  • How to calculate Social Media Marketing Return
  • Challenges with calculating return
  • Identify your SM goals and actions
  • Social Media Marketing ROI calculation
  • Benefits of social media beyond dollars
  • Enhancing your social media ROI
  • Calculate the value of action
8. Search Engine Marketing (SEM)
  • Using PPC marketing for your Business
  • Different Ad Networks & Automation Tools
  • Learn keyword based bidding strategies
  • Setting Up A Profitable PPC Campaign from Start to Finish
  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns
  • Introduction to Google AdWords
  • Setting Up A Profitable Ad Campaign with Google AdWords
  • Creating Your First Remarketing Campaign
  • Reporting: Search Query Report
  • Introduction to A/B Testing
  • Analyzing Your A/B Test
9. Email Marketing
  • Learn to setup your Email Delivery Infrastructure for better delivery.
  • How to create effective Email Content
  • Learn to acquire customers using Email Marketing
  • Effectively using creative in Email Communication
  • Nurturing & Automation:
  • Resources to do situational analysis and progressive updates
10. Blogging
  • Selection of a Blog that Fits Your Business Goals
  • Building and Customizing Your Blog
  • Building Your Subscriber Base
  • Creating Your Site’s Key Pages
  • Configuring Your Site for Google
  • Implementing an Automated Site Backup
  • Protecting Your Site Against Hackers
  • Content optimization
  • Building Your Relationship Network
  • Connecting with Other Bloggers Who May Be Potential Business Partners
  • Connecting with Your Audience
  • How to Use Google Analytics to Track Your Stats Video
  • Blogging Adsense
11. Mobile SEO
  • Starting a channel New Channel Setup
  • Channel Strategy
  • Audience Engagement Playlists
  • Content Creation Checklist
  • Advantages of Monetization add thumbnail schedule videos
  • Fundamentals of a successful YouTube channel
  • Branding your Youtube Experience
  • Planning and Strategy the foundation for strong growth
  • Competitor analysis and Keyword Research
  • Free Tool for quick video analysis and Get Keywords
  • Video Planning, creation and Strategy
12. Inbound Marketing
  • Essentials of an Effective Inbound Strategy
  • Optimizing Your Website for Search Engines
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • How do you create successful CTAs?
  • The Anatomy of a Landing Page
  • Create successful landing pages
  • Guiding the Next Step with Thank You Pages
  • Create successful thank you pages?
  • Sending the Right Email to the Right Person
  • How do you send the right email to the right person?
  • The Power of Smarketing
  • Smarketing critical to inbound success
  • Smarketing result in alignment
  • Integrate Smarketing into your organization?
  • Taking Your Sales Process Inbound
  • Ways to delight your customers
  • The seven customer delight guidelines

d Course Details

I Duration : 240 Hours
Phone For Consultation : +91-98467 70771

Batches and timing.

Regular Batches: Monday to Friday

} Morning : 9 AM to 1 PM
} Afternoon : 1:30 PM to 5:30 PM
} Evening : 5:30 PM to 7:30 PM

Holiday Batches: Saturday and Sunday

} Full day : 9:30 AM to 5:30 PM

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Who Should Enroll For This Course?

Most suited for freshers and who want to go in depth.
This course is specially designed for the fresh individuals that are looking to harness the power of internet to get their first job in digital marketing and go beyond with advanced techniques.

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