Certified SEM Professional Course | IPCS Global Digital Marketing Training Institute in India

Search Engine Marketing Training in India

Bigger companies need a dedicated SEM (search engine marketing) specialist and sometimes there is requirement for a team for search engine marketers. Search engine marketing is a broad term to define marketing via the search engines, google adwords. This course will give in-depth knowledge on Search Engine Marketing.

This program is crafted meticulously covering various modules to offer you real time exposure in SEM strategies to stay ahead in the digital era.

Become a PPC Expert in just 10 Days – Best PPC Training Institute

Enroll in IPCS Global’s Search Engine Marketing Certification Course, a comprehensive 10-hour program spread over 10 days, covering all facets of search engine marketing. Led by Google Certified Expert Trainers with extensive marketing experience, this course is meticulously designed to elevate your skills and transform you into a Digital Marketing expert.

IPCS Global offers SEM certificate courses in our all Branches ensuring accessibility and convenience. Our certification in digital marketing includes 100% job placement assistance and practical hands-on experience, empowering you to thrive in the competitive digital landscape. Explore the world of search engine marketing with IPCS Global.

1. Introduction to PPC Marketing
  • Overview of PPC Marketing Training
  • What PPC Marketing is All About
  • Why You Should be Using PPC Marketing for Your Business
  • Different Ad Networks & Automation Tools
2. SEM Keyword Research(Learn how To Apply keywords to your PPC Campaign)
  • Create effective ads
  • Learn keyword based bidding strategies
  • Balance keywords and quality score
  • Common mistakes to avoid
  • Focus on negative keywords
  • Add dimensions of location, timing and word structures
  • Track and improve your campaigns
3. Setting up a PPC campaign(Learn how to Set Up A Profitable PPC Campaign from Start to Finish)
  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in Bing
  • Creating a PPC Campaign on 7Search
  • Creating a PPC Campaign in Facebook
  • Creating a PPC Campaign in Twitter
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns
4. Introduction to Google AdWords

(Overview of google Adwords) – Part I

  • The Importance Of using Google Adwords
  • Understanding the Auction
  • The Importance of Ad Relevance
  • Relevant Landing Pages
  • Adwords Account Structure
  • Keyword Strategy & Tools
  • Google Keyword Planner
  • Google Analytics & Adwords

Introduction to Google AdWords – Part II
(Setting Up A Profitable Ad Campaign with Google Adwords)

  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
5. Resources for Google AdWords
  • Landing Page Design: How a Best Performing Landing Page Should Look Like
  • Google Adwords Display Network: How to Create a Winning Ad Campaign
  • How to Select Your Audience
  • How to Set Budgeting and Bidding in Google Adwords
  • Tricks that Internet Marketers use on AdWords
  • Tips to Successful Google AdWords Campaigns
  • Pitfalls to Avoid
  • Tracking Conversions Inside Adwords

d Course Details

I Duration : 10 Hours
Phone For Consultation : +91-98467 70771

Batches and timing.

Regular Batches: Monday to Friday

} Morning : 9 AM to 1 PM
} Afternoon : 1:30 PM to 5:30 PM
} Evening : 5:30 PM to 7:30 PM

Holiday Batches: Saturday and Sunday

} Full day : 9:30 AM to 5:30 PM

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Who Should Enroll For This Course?

Most suited for working professionals.This course is specially designed for the working professionals who looking to get ahead in your digital marketing career.

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