Digital Marketing Corporate Training | Digital Marketing Training

Digital Marketing Corporate Training | IPCS Global Digital Marketing Training Institute in India

Elevate Your Skills with Expert-Led Digital Marketing Corporate Training.

Marketing through digital mediums has transformed the way by which businesses service their customers as well as operate the functions. In the new world of digitisation here we are to help out professionals for digital transformation of business.

In the Digital marketing corporate training we aim to train our corporate professionals mainly to identify their marketing objectives and have a marketing plan that can drive sales for them. We train company’s employees in digital marketing using various industry specific case studies, by which the ROI of the company may have a good impact.

Get Trained From Our Digital Marketing Experts

This programme provides an opportunity to learn from Google Certified Expert Trainers, who have decades of experience in marketing. The course has been designed after a lot of research and helps your team to become a Digital Marketing experts.

We analyse the digital status of professionals by which a customised strategy can be built to enhance their skills within the 2 day class organised. The corporate training module includes the round of topics such as Search Engine Optimisation, Web Analytics, Search Marketing: To have a marketing strategy, Social Media Marketing: To increase the brand’s reach, Influencer Marketing, Online Reputation Management, Campaign Management & Execution etc.

1. How SEO Impact our Buisnuess

Introduction to SERP
SEO Evolution
How Search Engines Work

2. SEO Keywords Fundamental

Mine the rich resources of keywords
Importance of Keywords
Managing keywords data for Maximum insights
Adding three dimensional keyword data
Measure your results

3. On Page Optimisation

SEO Optimised Content
URL Optimisation
How to Write Title Tags
Heading Tags & Copy Optimisation
Image Optimisation
Interlinking Pages, Outgoing Links & Social Share Button

Technical SEO

Interpreting the code behind web pages
Understanding how search engine index content
Working with Canonical urls and redirect
Understanding HTTP Codes
Implementation of Schema
Introduction to meta tags and sitemaps
Google search console (Comprehension of Google webmaster Tool)
Google algorithm and updations
Understanding the importance of Google Tag manager

Long-term content planning

Overview of long-term content strategies
Planning a successful content strategy
Defining your audience topic angle and style
Understanding different types of content
Promoting your content with social media
Measuring content performance

SEO for E-Commerce

Understanding SEO and e-commerce
Working with semantic HTML for E commerce
The technical component of e-commerce
Exploring e commerce information architecture
Producing E-Commerce content
Leveraging link building and social media for eCommerce

Local search

Understanding local search
Understanding Google my business
Setting up and optimising Google+
Managing your citations
Getting more review for your business
Optimising your website for local search
Mobile SEO
Understanding mobile SEO
Configuring your site for mobile
Optimising your site for feature phones and Smartphones
Developing mobile friendly content

Video SEO

Video Ranking Tools
On Page & Off page SEO
Optimisation of your channel
Custom Thumbnails
How To Create Multiple Accounts

4. Know Where your Loosing Customers with Google Analytics

Unit 1: Introducing Google Analytics

Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filters

Unit 2: The Google Analytics layout

Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts

Unit 3: Basic Reporting

Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behavior reports

Unit 4: Basic Campaign and Conversion Tracking

Lesson 1: Measuring Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Using Goals to measure business objectives
Lesson 4: Measuring AdWords campaigns
Lesson 5: Course review and next step

5. Off Page SEO : Link Building

Link Basics

Exploring the anatomy of a link
Not just pagerank: Understanding what links do for your site
Explaining Google Page Rank and why google stopped it
Exploring keywords and google bombs
The perfect link
Dealing with problem links
Analyzing links

Earn Quality Backlinks

How to Steal Your Competitor’s Backlinks, Rankings & Traffic
How to Get Key Influencers in Your Niche to Give You Links
Guarantee Links by Modelling Successful Content
Build Links with Infographics: Create a Visual Resource
Earn links through Guest Posting: Solid Your Position As a Thought Leader
Do Follow vs. No Follow Links
Black Hat SEO: Protect Yourself from Harmful Links

6. SEO Auditing & Competitor Analysis

Use of Website Analytic Tools
Tracking Top Analytic Reports
Using Google Webmaster Tools
SEO Audit Off Site SEO
Incoming Link Analysis
Website Domain Authority
What is a Competition Analysis & Why Is It Important
How to Perform a SEO Competitor Analysis
Identifying Your SEO Competitors

7. SMM Social Media Marketing

Unit 1: Introduction

What is social media?
History of social media marketing
Importance of social media
SMO strategy for business
Social media key concept
Business profile creation
Brand Awareness
Social media engagement
Viral marketing

Unit 2: Facebook Optimization and Marketing

Introduction to Facebook
Setting up and optimization of facebook profile
Introduction to facebook groups and its importance
Facebook events
Creating A Facebook Page For Your Business
Effective Facebook Marketing Strategy
Overview of facebook adverts and how it Works
Facebook Ads manager
Setting up Ads and campaigns
Introduction to audiences in Facebook ads and the various types.
The importance of remarketing in Facebook

Unit 3: Instagram Marketing

What Is Instagram All About
Why Businesses Should Use Instagram
Setting Your Profile Up For Success
How to Build Followers and Gain Attention
How to make money with Instagram
Position Your Business on Instagram
Hashtags #The Key To Success
Latest Instagram updates

Unit 4: Pinterest Marketing

Pinterest Business Marketing
Staying consistent with Pinterest
Creating Your Pinterest Business Account
Pinterest Power Tools
Basics of Pinning – What You Should Know
Creating Pinterest Badges & Widgets

Unit 5: Twitter Marketing

Getting Started: Creating an Effective Twitter Profile
Twitter Fundamentals – Setup and Basic Functions
Importance of tweet quality to ensure engagement
Twitter Daily Operations and marketing strategy

Unit 6: LinkedIn Marketing

Boost Your LinkedIn Profile
How to Post on LinkedIn to Become an Expert
How to Add New Sales Prospects on LinkedIn and Contact Them
How to Add More LinkedIn Connections Using Advanced Search
How to Add Tags to Your Contacts for Easy Searching
How to Easily Get More Endorsements and Recommendations
How to Get Amazing Recommendations on Your Profile
How to Get Your LinkedIn Profile to Rank in Search Engines
How to Make Sure Your LinkedIn Profile Ranks in Search Engines
How to Use LinkedIn’s Blogging Platform for More Visibility
LinkedIn Ads

Unit 7: Google+ Marketing

Setup Google Plus Profile
Google Plus for Business Setup
Using Google Plus
Google Plus Photos, Circles, Communities, Events
How to Market Your Business Using Google Plus

Unit 8: Social Media ROI

Social Media Marketing ROI Intro
Key elements of social media ROI calculation
Reasons to calculate social media ROI
How to calculate Social Media Marketing Return
Challenges with calculating return
Identify your SM goals and actions
Social Media Marketing ROI calculation
Benefits of social media beyond dollars
Enhancing your social media ROI
Calculate the value of action

8. Search Engine Marketing (SEM)

Using PPC marketing for your Business
Different Ad Networks & Automation Tools
Learn keyword based bidding strategies
Setting Up A Profitable PPC Campaign from Start to Finish
Creating a PPC Campaign in Google AdWords
Creating a PPC Campaign in LinkedIn
Tracking Your PPC Ad Campaigns
Testing, Optimizing & Scaling Your PPC Ad Campaigns
Introduction to Google AdWords
Setting Up A Profitable Ad Campaign with Google AdWords
Creating Your First Remarketing Campaign
Reporting: Search Query Report
Introduction to A/B Testing
Analyzing Your A/B Test

9. Email Marketing for Customers

Learn to setup your Email Delivery Infrastructure for better delivery.
How to create effective Email Content
Learn to acquire customers using Email Marketing
Effectively using creative in Email Communication
Nurturing & Automation:
Resources to do situational analysis and progressive updates

10. Blogging

Selection of a Blog that Fits Your Business Goals
Building and Customizing Your Blog
Building Your Subscriber Base
Creating Your Site’s Key Pages
Configuring Your Site for Google
Implementing an Automated Site Backup
Protecting Your Site Against Hackers
Content optimization
Building Your Relationship Network
Connecting with Other Bloggers Who May Be Potential Business Partners
Connecting with Your Audience
How to Use Google Analytics to Track Your Stats Video
Blogging Adsense

11. Mobile SEO

Starting a channel New Channel Setup
Channel Strategy
Audience Engagement Playlists
Content Creation Checklist
Advantages of Monetization add thumbnail schedule videos
Fundamentals of a successful YouTube channel
Branding your Youtube Experience
Planning and Strategy the foundation for strong growth
Competitor analysis and Keyword Research
Free Tool for quick video analysis and Get Keywords
Video Planning, creation and Strategy

12. Inbound Marketing

Essentials of an Effective Inbound Strategy
Optimizing Your Website for Search Engines
The Fundamentals of Blogging
Amplifying Your Content with Social Media
Enticing Clicks with Calls-to-Action
How do you create successful CTAs?
The Anatomy of a Landing Page
Create successful landing pages
Guiding the Next Step with Thank You Pages
Create successful thank you pages?
Sending the Right Email to the Right Person
How do you send the right email to the right person?
The Power of Smarketing
Smarketing critical to inbound success
Smarketing result in alignment
Integrate Smarketing into your organization?
Taking Your Sales Process Inbound
Ways to delight your customers
The seven customer delight guidelines

d Course Details

I Duration : Customized
 Phone For Consultation : +91-9846770771

Batches and timing.

Regular Batches: Monday to Friday

} Morning : 9 AM to 1 PM
} Afternoon : 1:30 PM to 5:30 PM
} Evening : 5:30 PM to 7:30 PM

Holiday Batches: Saturday and Sunday

} Full day : 9:30 AM to 5:30 PM

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Who Should Enroll For This Course?

Most suited for those who want to sharpen SMM skillsThis course is specially designed for the every one who looking to get advanced training in SMM.

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