Professional Diploma in Digital Marketing | IPCS Global Digital Marketing Training Institute in India

Best Digital Marketing Institute in India with Live Projects

The Professional Diploma in Digital Marketing offered by IPCS Global is a comprehensive course designed for individuals ranging from beginners to intermediate level. With the increasing demand for digital marketing experts, companies are actively seeking skilled professionals to drive their business growth in the online realm. Our advanced digital marketing training program is conducted through live sessions and hands-on projects, providing participants with real-world implementation experience.

One of the key highlights of this diploma course is its accessibility—no higher qualifications are required for enrollment, only a passion and interest in exploring the dynamic digital landscape. Over the span of 80 days, this fully-packed three-month program, facilitated by IPCS Global, molds highly talented digital marketing professionals. Customized class timings and curriculum ensure an easy and effective learning experience.

Why You Should Choose our Digital Marketing Course?

Embark on a transformative journey in digital marketing with IPCS Global’s Professional Diploma Course. Spanning 240 hours over 80 days, this comprehensive program is available at all IPCS Global branches, ensuring accessibility and convenience for aspiring marketers.

Led by Google Certified Expert Trainers with decades of industry experience, this course is meticulously crafted to equip you with the skills and knowledge needed to excel in digital marketing. Our curriculum, backed by extensive research, is designed to mold you into a proficient digital marketing expert.

Join our 180-hour digital marketing course , offered by IPCS Global. Gain certification, hands-on experience, and job placement assistance as you immerse yourself in the dynamic world of digital marketing. With institutes located in Ernakulam, Thiruvananthapuram, and Kozhikode, IPCS Global ensures unparalleled learning opportunities across Kerala.”

1. Overview of SEO Basics
  • Evolution Of SEO
  • Terms & Definitions Of SEO
  • SEO Business Concepts
  • Business Impact Of SEO
  • Periodic Table Of SEO Success Factors
2. How Search Engines Work
  • Search Engine Landscape(Website terminology)
  • Search Engine Index
  • Analyzing Search Engines
  • Google’s History Of Major Algorithm Updates
3. Keyword Research & Competitive Analysis
  • The Need For A Keyword Research Plan
  • How to Research Your Keywords
  • Tools To help You Analyze Keywords
  • Understanding Keyword Attributes & Distribution
  • Ongoing Keyword Evaluation
4. On Page Optimization – Content SEO
  • Understanding content Optimization
  • Optimizing Structure
  • Optimizing textual Page Elements
  • Analyzing Content Quality
5. On Page Optimization – Technical SEO
  • Domain Signals for SEO
  • Manage Website URLs
  • Identify and Remove Duplicate Content
  • Additional Optimization & Management
  • Webmaster tools
  • Moving To A New Domain Or Redesign
6. OFF Page SEO
  • The Importance Of Links
  • Evaluating Backlinks
  • Methods Of Backlinks
  • Advanced Concepts and Best Practises To linking
  • Dealing With Problem Links
7. Long Term Content Planning
  • Overview of long-term content strategies
  • Planning a successful content strategy and avoid common mistakes
  • Defining your audience topic angle and style
  • Understanding different types of content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance
8. Measuring SEO Effectiveness
  • Measuring SEO Performance
  • Measuring The Impact Of Social Media
  • Analyzing links
  • Analyzing Keywords
  • SEO Site Audit
9. SEO In E-Commerce
  • Understanding SEO and E-Commerce
  • Working with Semantic HTML for E-Commerce
  • The Technical Components Of E-Commerce
  • Exploring E-Commerce Information Architecture
  • Producing E-Commerce Content
  • Leveraging Link Building and social Media for E-commerce
10. Google Business Listing
  • Understanding Google My Business
  • Setting Up and Optimizing Google+ Business Listing
  • Managing your Citations
  • Getting more Reviews For your Business
  • Optimizing Your Website For Local Search
11. Mobile SEO
  • Understanding Mobile SEO
  • Configuring Your Website For Mobile
  • Optimizing Your Website For Feature Phones and Smartphones
  • Developing mobile friendly content
12. Google Analytics
  • Understanding the basics
  • Why Google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Understanding full reports
  • Dashboard and shortcuts
  • Basic campaign and conversion tracking
13. Google Tag Manager
  • Starting out with Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data using the Data Layer, variables, and events
  • Using additional tags for marketing and remarketing
14. SMM Social Media MarketingIntroduction
    • What is social media?
    • History of social media marketing
    • Importance of social media
    • SMO strategy for business
    • Social media key concept
    • Business profile creation
    • Brand Awareness
    • Social media engagement
    • Viral marketing

    Facebook Optimization and Marketing

    • Introduction to Facebook
    • Setting up and optimization of facebook profile
    • Introduction to facebook groups and its importance
    • Facebook events
    • Creating A Facebook Page For Your Business
    • Effective Facebook Marketing Strategy
    • Overview of facebook adverts and how it Works
    • Facebook Ads manager
    • Setting up Ads and campaigns
    • Introduction to audiences in Facebook ads and the various types.
    • The importance of remarketing in Facebook

    Instagram Marketing

    • What Is Instagram All About
    • Why Businesses Should Use Instagram
    • Setting Your Profile Up For Success
    • How to Build Followers and Gain Attention
    • How to make money with instagram
    • Position Your Business on Instagram
    • Hashtags #The Key To Success
    • Latest Instagram updates

    Pinterest Marketing

    • Pinterest Business Marketing
    • Staying consistent with Pinterest
    • Creating Your Pinterest Business Account
    • Pinterest Power Tools
    • Basics of Pinning – What You Should Know
    • Creating Pinterest Badges & Widgets

    Twitter Marketing

    • Getting Started: Creating an Effective Twitter Profile
    • Twitter Fundamentals – Setup and Basic Functions
    • Importance of tweet quality to ensure engagement
    • Twitter Daily Operations and marketing strategy

    LinkedIn Marketing

    • Boost Your LinkedIn Profile
    • How to Post on LinkedIn to Become an Expert
    • How to Add New Sales Prospects on LinkedIn and Contact Them
    • How to Add More LinkedIn Connections Using Advanced Search
    • How to Add Tags to Your Contacts for Easy Searching
    • How to Easily Get More Endorsements and Recommendations
    • How to Get Amazing Recommendations on Your Profile
    • How to Get Your LinkedIn Profile to Rank in Search Engines
    • How to Make Sure Your LinkedIn Profile Ranks in Search Engines
    • How to Use LinkedIn’s Blogging Platform for More Visibility
    • LinkedIn Ads

    Google+ Marketing

    • Setup Google Plus Profile
    • Google Plus for Business Setup
    • Using Google Plus
    • Google Plus Photos, Circles, Communities, Events
    • How to Market Your Business Using Google Plus

    Social Media ROI

    • Social Media Marketing ROI Intro
    • Key elements of social media ROI calculation
    • Reasons to calculate social media ROI
    • How to calculate Social Media Marketing Return
    • Challenges with calculating return
    • Identify your SM goals and actions
    • Social Media Marketing ROI calculation
    • Benefits of social media beyond dollars
    • Enhancing your social media ROI
    • Calculate the value of action
15. SEM Search Engine MarketingIntroduction to PPC Marketing

Introduction to PPC Marketing

  • Overview of PPC Marketing Training
  • What PPC Marketing is All About
  • Why You Should be Using PPC Marketing for Your Business
  • Different Ad Networks & Automation Tools

SEM Keyword Research (Learn how To Apply keywords to your PPC Campaign)

  • Create effective ads
  • Learn keyword based bidding strategies
  • Balance keywords and quality score
  • Common mistakes to avoid
  • Focus on negative keywords
  • Add dimensions of location, timing and word structures
  • Track and improve your campaigns

Setting up a PPC campaign (Learn how to Set Up A Profitable PPC Campaign from Start to Finish)

  • Creating a PPC Campaign in Google AdWords
  • Creating a PPC Campaign in Bing
  • Creating a PPC Campaign on 7Search
  • Creating a PPC Campaign in Facebook
  • Creating a PPC Campaign in Twitter
  • Creating a PPC Campaign in LinkedIn
  • Tracking Your PPC Ad Campaigns
  • Testing, Optimizing & Scaling Your PPC Ad Campaigns

Introduction to Google AdWords – Part I (Overview of google Adwords)

  • The Importance Of using Google Adwords
  • Understanding the Auction
  • The Importance of Ad Relevance
  • Relevant Landing Pages
  • Adwords Account Structure
  • Keyword Strategy & Tools
  • Google Keyword Planner
  • Google Analytics & Adwords

Introduction to Google AdWords – Part II (Setting Up A Profitable Ad Campaign with Google Adwords)

  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports
16. Web Development Using WordPress
  • Introduction to Domain
  • How to Register a Domain Name
  • WordPress Overview
  • Creating an Online Resume/Portfolio
  • Creating a Blog
  • Adding a favicon site icon
  • Web Domain & Hosting
  • Installing WordPress
  • Customizing your Website
  • Creating Content
  • Website SEO – How to rank better on Google
  • How to Backup your Website
  • Google Analytics for your Website
17. Affiliate Marketing
  • Fundamentals of affiliate marketing
  • Introduction to becoming an affiliate publisher
  • Introduction to becoming an affiliate advertiser
  • Analytics: How to track your networks
18. Youtube Marketing (V-Blogging)
  • Starting a channel New Channel Setup
  • Channel Strategy
  • Audience Engagement Playlists
  • Content Creation Checklist
  • Advantages of Monetization add thumbnail schedule videos
  • Fundamentals of a successful YouTube channel
  • Branding your Youtube Experience
  • Planning and Strategy the foundation for strong growth
  • Competitor analysis and Keyword Research
  • Free Tool for quick video analysis and Get Keywords
  • Video Planning, creation and Strategy
19. Inbound Marketing
  • Essentials of an Effective Inbound Strategy
  • Optimizing Your Website for Search Engines
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • How do you create successful CTAs?
  • The Anatomy of a Landing Page
  • Create successful landing pages
  • Guiding the Next Step with Thank You Pages
  • Create successful thank you pages?
  • Sending the Right Email to the Right Person
  • How do you send the right email to the right person?
  • The Power of Smarketing
  • Smarketing critical to inbound success
  • Smarketing result in alignment
  • Integrate Smarketing into your organization?
  • Taking Your Sales Process Inbound
  • Ways to delight your customers
  • The seven customer delight guidelines

d Course Details

I Duration : 240 Hours
Phone For Consultation : +91-98467 70771

Batches and timing.

Regular Batches: Monday to Friday

} Morning : 9 AM to 1 PM
} Afternoon : 1:30 PM to 5:30 PM
} Evening : 5:30 PM to 7:30 PM

Holiday Batches: Saturday and Sunday

} Full day : 9:30 AM to 5:30 PM

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Who Should Enroll For This Course?

Most suited for freshers and job seekers
This course is specially designed for the fresh individuals that are looking to harness the power of internet to get their first job in digital marketing.

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