1. AI in Marketing

• Artificial intelligence marketing (AI Marketing) is a technique for predicting your client’s next move and improving the customer journey by combining consumer data with AI principles such as machine learning.
• Artificial Intelligence advancements are providing businesses with improved opportunities to do precisely that.
• AI can aid in the development of more effective marketing strategies, the enhancement of the customer journey, and the transformation of how firms attract, nurture, and convert prospects.

Source: Smart Insights

2. Augemented Reality

• The use of augmented reality (AR) in marketing and sales strategies is becoming increasingly popular. It enables businesses to provide customers with one-of-a-kind experiences through the use of their mobile devices.
• When it comes to generating sales and enhancing brand value through mobile devices, AR gives you another tool.
• With augmented shopping experiences becoming increasingly popular, brands can employ AR to let consumers to taste things before they buy them. Testing everything from makeup to a potential new automobile.

Source: SmartInsights

3. Voice Search Optimization