Social Media Marketing(SMM) is one of the trendiest things today on the internet as well as in the marketing field. It includes promotion of your goods and services through various social media platforms like Instagram, Facebook, Whatsapp, Twitter, LinkedIn, Quora, Pinterest, Telegram,etc. Out of all above mentioned platforms, Instagram is one of the most preferred platforms by users as well as promoters.
A large number of audiences use Instagram on a daily basis. The best in class features of Instagram like Reels, Stories, QR codes, Disappearing DMs, IGTV, Pin comments, Boomerangs, Mute post/stories, Follow hashtags, Archive Posts/Stories, Save post and easy share post option makes it an amazing and most loved app.Running campaigns on Instagram is a very beneficial idea for any business. IPCS Global provides various Digital Marketing courses in Pune.
7 Points Best Instagram Post Checklist.
Ask yourself these questions before posting content:
- Does this exactly make any sense for my audience?
- Does this make any relevance for my brand?
- Is it offensive?
- Can it be misinterpreted?
- Is this the right time to post?
- Is the caption really engaging?
- Does it fit well with my theme?
Learn to caption your posts and campaigns well. Try to make it most relevant to your campaign. Include keywords and interesting texts. Try to be true, simple and authentic. You can ask a question in the caption so you can make it more interesting, or you can put a call to action button or link in to go to your bio.
Use proper and relevant hashtags for your post. You can use up to 30 hashtags per post, so use them all. Most 3 recent comments are only shown on your post so you must post all your 30 hashtags in your 1st comment.
Try to understand the times when your visitors are more active and post on these times to get the most engagement on your posts.
Use well Integrated theme
Make sure your post and caption and hashtags go hand in hand, well integrated to each other.Try to be as creative as possible to create the best post and its contents too.
- Reply to comments
Not only is posting everything on instagram but replying to the comments on your post is very important. People may ask their query or questions in the comments section so you must answer those.
- Mention Location
When you post, always try to mention your location.It is found that posts with a check-in location get up to 79% more engagement. Local businesses can check into their own locations and online businesses can check in a state or country or any custom location.
Types of Instagram campaigns
Awareness campaign is the one where your aim is to create brand awareness about your products and services. This kind of campaign is very helpful for new businesses and small local businesses. It is found that 90% of Instagram users follow at least one business.
Teaser campaign is when a brand wants to give an update or a sneak peek about their upcoming products, services or projects to their followers. These kinds of campaigns are useful when we want to create demand for new and upcoming things.
Cause campaign is when you do some campaign for a “cause” or a “reason”. In this kind of campaign brands work on their values and ethics to connect with a conscientious audience. This is a kind of social value building campaign.
Contest campaigns involved the free giveaways by brands for some contests run by them for their followers. This is a great way of getting a lot of drive and engagement. One should clearly mention the entry and contest rules.
Engagement campaigns are the one where users interact with your content. This interaction can be done through likes, comments, share, saves and profile visits. Carousel post gives the most engagement on instagram.
Sales or promotion campaign
Sales or promotion campaigns are best to increase conversion. These campaigns should mostly be run after having a good number of visitors and audience to your account by running above mentioned campaigns.
26% of Instagram users say they use it for finding products and 44% of people use Instagram to shop on a weekly basis.
- User-generated content (UGC) campaign
In User-generated content (UGC) campaigns brands ask people to share their posts featuring their products and use a specific hashtag related somewhere to the product or brand. It helps in creating brand awareness about the brand to the users at large.
Influencers or affiliate marketing is a very well known and well practised marketing practice in today’s world. In this type of campaign brands use influencers with a high number of followers to promote their products to reach a large number of audience through one or more influencers. This is also called as paid promotions on Instagram.
Paid Instagram campaign
Paid Instagram campaigns also called Instagram Ads are the campaigns which are run on Instagram on paid basis.If you have the budget then you can go for paid campaigns to attract audience to your brand.
Instagram is a power tool. It is one of the most used and preferred social media platforms. You can learn how to use Instagram for the promotion of your products and services by IPCS Global through their Digital Marketing course in Pune.
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