Digital Marketing Training
Digital Marketing Courses
Professional Diploma in Digital Marketing
Duration 240 Hr
SEO, SEM, SMM, Email Marketing, Inbound Marketing, Content Marketing, Affiliate Marketing, Google Tag Manager, Google Analytics, Wordpress
Advanced Course in Online Entrepreneurship
Duration 240 Hr
SEO, SEM, SMM, Email Marketing, Inbound Marketing, Content Marketing, Affiliate Marketing, Google Tag Manager, Google Analytics
Advanced Certificate Course in Digital Marketing
Duration 120 Days
SEO, SEM, SMM, Email Marketing, Inbound Marketing, Content Marketing, Affiliate Marketing, Google Tag Manager, Google Analytics, Wordpress, V-Blogging
Search Engine Optimization Certification Course
Duration 45 Hr
Keyword Research, Search Console, Google Analytics, Google Tag Manager, Content Marketing, Wordpress Basic
Certificate Course in Digital Marketing
Duration 90 Hr
SEO, SEM, SMM, Content Marketing, Affiliate Marketing, Google Tag Manager, Google Analytics, Wordpress
Search Engine Marketing Certification Course
Duration 10 Hr
Google Ads, Bing Ads, Google Tag Manager, Conversion Tracking, Bidding
Social Media Marketing Certification Course
Duration 45 Hr
Facebook, Instagram, Lingkedin, Twitter, Video Blogging, Youtube, Facebook Pixel, Remarketing
Online Money Making Courses
Duration 45 Hr
Google Adsense, Youtube Marketing, Affiliate Marketing, Content Marketing
Digital Marketing Corporate Training
Duration (customized)
SEO, SEM, SMM, Inbound Marketing, Email Marketing, Blogging, Mobile SEO
Affiliate Marketing Certification Course
Duration 30 Hr
Affiliate Marketing, Ecommerce Seller Acount, Amazon Affiliate, Flipkart Affiliate
Certificate Course in Email Marketing
Duration 30 Hr
Email Marketing, Mailchimp, Mailjet, Zoho Emails, G-Suite
Video Blogging
Duration 45 Hr
Google Adsense, Youtube Marketing, V-Blogging, Youtube Money Making
Google Analytics Fundamentals Course
Duration 30 Hr
Analytics Reports, ROI, Goals and Filters, Ecommerce Analytics, Ads Tracking, Remarketing
International Web Professional
Duration 80 Hr
SEO, Pyhton, HTML, CSS, Bootstrap, Javascipt, AJAX, CMS, JQUERY
Inbound Marketing Certification Course
Duration 30 Hr
Inbound Strategy, Fundamentals of Blogging, Social Media Content, S- Marketing
Digital Marketing
IPCS Gobal’s Digital Marketing wing popularly known as Areva Digital is one of the biggest Brands in the Digital Marketing Training sector in India. Areva has been standing strong in the Training sector as the Market Leader ever since its launch. For more than 4000+ Candidates trained & Placed across the country; we are proud to produce many Digital entrepreneurs across various IT Parks. Areva Concentrates on Various Practical training methods to train our candidates with Free Internships to all candidates as an added bonus to get a better exposure under our Digital Marketing Service department which deals with Top MNC Clients throughout the country.
There is an ever increasing growth in the number of people building a career in the digital marketing sector and to be number one in the race for a better career in the field one needs to be in front with the latest changes in the field. Here is where the demand for digital marketing courses arise. There is an explosion in the number of users starting a social media profile day by day. According to world status 57% of the population are using the internet now, which will be increasing in the coming seasons. Around 49% of internet users are from Asia and the amount of time spent on the internet is also increasing.
Since digital media channels change so often, there’s a constant need for skill up-gradation for people who are already into this industry. Here are Areva Digital, the main IT hub of India to provide you with the best Digital marketing courses with upgraded syllabus and curriculum to provide you with the best experience in Digital marketing Training.
Search Engine Optimization:
SEO or search engine optimization will optimize the content and improve the visibility of a website or a webpage and bring the website or webpage to top ranking, In SEO the content should be attractive to the visitors and easily understandable. The SEO course covers the basics to the advanced sections, including Technical and Off Page SEO. Offering a perfectly handcrafted Search Engine Optimization Course, that is highly relevant as per the current requirements of the industry.
The contents in the SEO course covers topics such as link building, advanced keyword research, creating high quality content for rankings etc.
Search Engine Marketing:
Search engine marketing is internet marketing which improves the visibility of the corresponding website. SEM and SEO both are similar since both increases the visibility in search engines and brings the top ranking. SEM also helps in reaching the right audience by targeting them through ads that are shown in both search engines as well as its partner sites.
The contents in the SEM Course include the types of ads that are available as well as the bid adjustments that are done to be on top of the search results.
Social Media Marketing:
Social Media Marketing is marketing through social media services like Facebook, Twitter etc.. The people are very active in social media and this helps this marketing strategy to be very useful and effective. Learning Social Media Marketing can aid in tracking potential customers, improve brand reach and identity; thereby contributing significantly for a better ROI.
Social Media Marketing helps in creating a presence for the business on social media that can help in brand awareness and thus increasing the visibility of the business.
Email Marketing :
Email Marketing is another effective marketing which is through email that is sending emails to a group of people about the corresponding brand. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email Marketing allows us to reach a large group of audience from different locations with the same interest. The course includes setting up of email marketing strategies, generating valid email content, increasing the open rate and other metrics in Email Marketing.
Affiliate Marketing:
If you are willing to be your own boss and interested in content marketing, affiliate marketing is the best option. You can create an own business via content marketing and start earning with the easiest way available.
Inbound Marketing:
Whole Businesses are online, so having just a presence online doesn’t help. Creating a good marketing strategy for the online presence is the requirement. The inbound marketing course helps in building the best digital marketing strategy for the business.
Inbound marketing focuses on strategy building, the course also put forth the need for content strategy for business.The certifications for the course are provided by Hubspot. Hubspot provides certifications for Inbound Sales, Inbound marketing as well as Content Marketing
FAQ
Search Engine Optimization (SEO)
Q1: What does SEO stand for ?
Answer: SEO stands for Search Engine Optimization.
Q2: What is on-page SEO ?
Answer: On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.
Q3: What is robots.txt ?
Answer: Robots.txt is a text file within your website’s top-level directory that instructs search engines how to crawl your pages.
Q4: What are keywords?
Answer:
In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.
Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.
Q5: Which are the types of keywords ?
Answer: There are three types of keywords: Informative, business and branded keywords.
Q5: Which are the types of keywords ?
Answer:
In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.
Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.
Q6: What are rich snippets?
Answer:
Rich snippets are the featured text that appears at the top of the organic search results, in a box and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet. Rich snippets are not part of SEO, but if used, they can deliver better results on the SERPs.
Q7: What are SEO backlinks?
Answer: Backlinks are reference links from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.
Q8: Is doing SEO important ?
Answer: SEO can help you so that you can reach the maximum target audience at the right time. A digital marketing agency can suggest a tailored SEO strategy which will not only improve the online presence of your website but also get you quality traffic and provide measurable results.
Q9: Differentiate Do-follow and No-follow links
Answer:
Dofollow Links: These are link types which allows a search engine to follow the link and reach the website. It passes the link juice and gains relevant backlink. A dofollow backlink helps in increasing the ranking of the website. By default, all hyperlinks are do-follow links.
Nofollow Links: These are link types which tell search engines or robots not to follow or crawl the particular website. Only humans can follow these links by which no link juice is passed. A nofollow backlink does not help in ranking of the website.
Q10: Disavow tool in SEO ?
Answer:
Disavow tool is a tool provided by the Search Console or the webmaster tools that helps to prevent the spammy backlinks or the spam reference links to a website.
Q11: What is CTR ?
Answer:
The full form of CTR is Click Through Rate, the term defines how well a website is performing for a keyword. This gives a percentage ratio of the total number of clicks a website gets to the total number of impressions that website gains for a keyword. The formula to calculate the CTR of a website is
CTR = (Total Clicks / Total Impressions) *100
Social Media Marketing
Q1: What is SMO?
Answer:
Social Media Optimization is the technique of increasing the awareness of a product, service or event through social media platforms such as Facebook, Instagram, LinkedIn, etc to generate viral publicity.
SMO can be done by creating and completing all the social media profiles with relevant information and regular posts relating to the business.
Q2: Differentiate Reach & Impression?
Answer:
Reach and Impression are two Key performance indicators by all social media. Reach is defined as the unique views that a particular post or an ad gets, and impression is the total number of times a particular post or an ad was seen, even repeated views are counted as impressions. For reach and impression, there is no need for the user to have clicks on the posts.
Q3: What is Facebook Business Manager?
Answer:
Facebook Business Manager is a free tool developed by Facebook wherein an agency or business can maintain all of its ads accounts, catalog, different pages and pixels in one place. It also allows us to add multiple managers wherein no sharing of profile Id is required. It also allows to build multiple pixels for each business that is being added. Multiple assets can be created which actually provides the easiness for managing the pages and other related assets in marketing.
Q4: Mention tools that can be used to automate social media activities of different platforms?
Answer:
The tools that can be used to add different accounts and automate social media activities are :
Buffer
Hootsuite
Sprout social
Zendesk
Q5: What is Social Media ROI?
Answer:
ROI – Return on Investment, Social media ROI is the return on investment a company can expect from the campaigns that they run on different social media. If measuring Social media ROI by value the formula can be
Revenue/investment (people hours, ad budget, etc..) X 100 = social media ROI (as percentage)
Q6: What does SMART Goal stand for ?
Answer:
SMART Goals stands for:
Specific (simple, sensible, significant): Goal should be clear and specific, otherwise you won’t be able to focus your efforts or feel truly motivated to achieve it.
Measurable (meaningful, motivating): It’s important to have measurable goals so that you can track your progress and stay motivated.
Achievable (attainable, agreed): Your goal also needs to be realistic and attainable to be successful.
Relevant (results-based, realistic, reasonable and resourced,): This step is about ensuring that your goal matters to you and that it also aligns with other relevant goals.
Time-bound (time-based, time-limited, time/cost limited, timely, time-sensitive): Every goal needs a target date so that you have a deadline to focus on and something to work toward.