LinkedIn is the most preferred professional platform from all social media platforms. LinkedIn was launched on May 5, 2003. A person can make professional connections, post images and videos, job postings, do certifications, etc on LinkedIn. Job seekers can post their CV’s on this platform. In 2020 LinkedIn’s membership grew to over 690 million LinkedIn members and as of September 2021 LinkedIn has 774+ million registered members from over 200 countries and territories and as of February 2022, LinkedIn has 830+ million registered members from over 200 countries and territories.
LinkedIn can also be used to organise offline events, join groups, write articles, publish job postings, and more. LinkedIn maintains an internal knowledge graph of entities (people, organisations, groups) that helps it connect everyone working in a field or at an organisation or network. IPCS Global provides Digital marketing course in Pune where you can learn everything related to LinkedIn and its working.
Here below presenting on the best LinkedIn checklist to put a post:
- Impressive Headline,
- Engaging Content,
- Give brief Information,
- Provide Visual Delight,
- Mention Link to Sources,
- Call to Action buttons,
- Maintain Consistency,
- Create polls.
A headline is the first impression of you for your users so use a perfect headline for your posts which can include the following:
A Focus keyword
Ex. – Best LinkedIn posts Checklist
Ex. – How to increase your LinkedIn post views by 98%
A benefit for readers
Ex. – 5 ways to master LinkedIn
Ask a question
Ex. How does the LinkedIn algorithm work?
Ex. 4 LinkedIn facts that will blow your mind.
Ex. Happy Diwali to all.
Not only impressive headlines but engaging content is also very important. It is very wisely said “Content is the King” and it does make your post valuable. Using proper keywords and catchy content is crucial to engage people with your posts.
To make your content more reading friendly and draw attention:
- Use special characters and emojis,
- Highlight the keywords,
- Put links in different colour/formats,etc.
- Put quotes,
- Add some facts and figures related to the post topic,
- Use mentions, etc.Hashtags:
Hashtags are considered to be a vital part of a post on any social media platforms be it Instagram, Facebook, Twitter, Pinterest, Quora, LinkedIn, etc. Hashtags are words which starts with a special character “#” before it. These can also be said as keywords for the post types. There is no such limit for hashtags on LinkedIn but it is advisable to put more than 3 hashtags but avoid putting a lot of them making it look cluttered. Try to use the most recent and most posted hashtags.
Give brief Information:
Twitter has a character limit of 140 characters. So people use LinkedIn to write brief texts or descriptions of a particular thing, post or incident. You can take the advantage of this feature very well and create and put a story around your post to make it more engaging. But put proper break ups where ever necessary so that someone doesn’t find it boring to read your content.
Provide Visual Delight:
80% of people judge your post by its visual portion of the post. This part gets you the most engagement. Post images should be:
- Very appealing to the public,
- Good quality,
- Great information,
- Self explanatory,
- Good colour combinations,
- Ideal size.
Mention Link to Sources:
Whenever you use data from other sources in your post, always put a link to the original source of that information/data. It is considered unethical to use other sources data without mentioning the proper original source information in our post, this can be considered as plagiarised content.
Call to Action buttons:
Make definite use of good and appealing Call to Action buttons(CTA). CTA’s have proved to be very beneficial for brands to get instant clicks and good click through rates and also conversions.
Try and post as often as possible. Maintain consistency in posting on platforms like LinkedIn. Try to maintain a calendar to keep yourself updated and aware about keeping the periodic consistency of the posting to be done.
Polls are a good source of getting a lot of engagement. People tend to answer if they find anything relatable. It hardly takes a few seconds to answer a poll but responders get to read the company name or at least the company logo which is again good for brand awareness.
LikedIn is by far the best professional platform to promote any businesses products and services. One must make the most of it by knowing the perfect checklist about how and what to post on LinkedIn to get the best expected results. This all falls under Digital Marketing. IPCS Global provides Digital Marketing courses in Pune which cover various parts of Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Social Media Optimization(SMO), Google ads, Affiliate marketing, Email Marketing, etc.
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